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Rolex Art Deco Cornercut 9ct Gold, 1920's Ladies Vintage Watch
A truly exceptional example of a 1929 9ct Gold ladies Rolex, Genex, with a rarely seen “cornercut” rectangular case and beautiful engraving along the side - this watch is typical of the elegant art deco style of the late 1920’s.
The watch features an attractive engine turned guilloche “starburst” dial, with painted black Arabic numbers, railway line minute markers elegantly contrasted by blue steel hands.
The original hand-wound movement is signed as Genex (a name registered by Rolex in September 1920), rarely seen and of special interest to collectors and investors alike.
Watches such as this are becoming increasingly hard to find, especially in such good condition. Not only is it a beautiful watch to wear, it’s certain to see a strong growth in value in the coming years.
If wristwatches first emerged as a fashion accessory during the 1910s, the 1920s were the decade that truly represented their coming of age – at least for the wristwatches we know today.
The tumultuous 1920s were characterized by tremendous economic growth, social changes and a renewed hope for a brighter future, all stemming from the culmination and end of WW1 at the end of the previous decade. In fact, the economic, technological and social shifts were so great that the period came to be known as the “Roaring” or “Golden Twenties”.
Women were perhaps the most heavily influenced social group at the time; the image of the modern, independent woman was virtually non-existent before that and with the social revolution came new freedoms and changing attitudes. For the first time, a woman had an equal right to vote, work and pursue higher education. The shift in how women were perceived is perhaps best illustrated by the image of the “flapper girl”, characterised by the iconic bob haircut, short skirt and a tendency to indulge herself in all life has to offer – including wearing bold make up, drink, and smoke, and pride herself on being sexually adventurous.
Undoubtedly, the most famous “flapper girl” was the designer Coco Channel, who played a major role in furthering the emancipation and social freedom of women’s fashion during this age. It was during the Roaring Twenties that the iconic “little black dress” and the Channel No. 5 perfume were released but of course, the evolution of fashion and artistic expression did not stop there.
The shifting social attitudes had an enormous impact on the appearance of wristwatches too. Case designs changed to reflect the geometric style, characteristic of the Art Deco trend, and the once plain cases became adorned with sophisticated, stylized designs. In the broader context, the 1920s saw a host of innovations for wristwatches, all aiming to improve reliability. The brittle glass for watch crystals was replaced with the more resistant celluloid, movements were offered with 15,17, and 18 jewels and the first automatic movement emerged. Perhaps one of the most striking innovations was the launch of the first reliable waterproof watch, the iconic Rolex Oyster.
Like all our watches this has been professionally serviced and regulated by our watch maker as well as authenticated by a independent third party.
- Dial: Original dial in excellent condition;
- Hands: Hands show marks and tarnishing when viewed under a 4x loupe;
- Glass: Minor scratches and marks;
- Case: Visible marks, scratches and dints to the naked eye. Crown shows scratches;
- Movement: Fully serviced & regulated. Movement shows marks and tarnishing commensurate with general wear visible when viewed under a 4x loupe;
- Strap: Replacement leather strap in good condition with minor signs of wear and creasing. Scratches to the buckle.
- Extra: Watch comes in an original period style case.
We know buying a watch that is decades old can be daunting. That's why in addition to servicing all our watches and offering a 14 day return policy, we also offer a 1 year warranty.
So in the unlikely event your watch misbehaves, just send it back to us and we'll repair and return it to you free of charge.
You can find more details about our Triple Guarantee here.
|Movement Condition:||Manual Wind|
- Delivery within the UK is Free.
- Delivery within Europe is £30 for watches valued under £10,000. For watches in excess of £10,000 please contact customer service to request a tailored quotation.
- Delivery for the Rest of the World (excluding the countries listed below) is £50 for watches valued under £10,000. Unfortunately we do not ship watches in excess of £10,000 outside of Europe.
Why Buy From Us?
We know buying a vintage watch can be daunting. From the fear of buying a fake, franken or stolen watch to one that is either overpriced or mechanically unreliable; buying a vintage watch is not easy!
But when you buy from us it's like buying from a friend. We offer friendly & transparent advice and never pressure sell. Not only that but every watch is:
Serviced & Authenticated
Comes with 1 year Warranty
14 Day Return Period
Shipped Same Day*
Very good experience with Time Rediscovered. Excellent service and very quick. Nick answered my questions promptly and swapped a strap for me for no extra charge. The watch is in excellent condition. Very happy to recommend Time Rediscovered.
Expert advice, no pressure and no-hard-sell that I have experienced from others. I would certainly buy from again. Product beautifully packaged and promptly dispatched. First class service. Well done
Great watches and a great experience dealing with Nick.
Fantastic service, speedy responses, helpful and super fast deloneny I had been looking for a vintage watch for a while and had trouble trusting online sources but they helped ease any concerns. Cannot recommend more! Thanks Time Rediscovered.